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Transformers is the name of a line of toys produced largely by Takara and sold outside of Japan by Hasbro since 1984. A Transformer is a sentient machine that's able to "transform," reconfiguring itself into a common and innocuous form, such as a car, aircraft, or animal. The taglines "More Than Meets the Eye" and "Robots in Disguise" reflect this ability.

There have also been a number of spinoffs based on the toys, including a Marvel comic book series, an animated television series that began airing in 1984, and feature-length movies like The Transformers: The Movie. A series of live-action films directed by Michael Bay started in 2007, and numerous new video games, comic books, and animated series are released every year.

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